What's the Best Price?
Work backward from your target margin, then test whether a discount still leaves enough profit to be worth running.
Product Costs
Platform
Platform fee: Shopify Basic (2.9% + 0.30)
Margin Target
Currency
Price Works
Recommended price: $18.33
Current Margin
56.1%
Discounted Margin
48.9%
Sale Price
$25.50
Extra Units Needed
18
Price Floor
$12.67
Below this, the product goes negative after fees and shipping.
Warnings
Suggestions
Next decision: platform
Current modeled impact: $841.50
Once the price is viable, compare the same product across channels to see where the economics are strongest.
How it works
The recommended price works backward from your target net margin after shipping and platform fees. Because percentage-based fees scale with price, you cannot use a simple cost-plus markup and assume the margin will hold.
The tool also shows your minimum viable price, which is the floor where net profit drops to zero. That matters because discounts come off the top line first while your COGS, shipping, and fixed transaction fees barely move.
The final check is volume replacement. If you discount the product, the calculator estimates how many extra monthly orders you need just to get back to the same profit you were making before the promotion.
Key Terms
Next Decision
Keep moving through the operating model instead of treating this tool as a one-off calculation.
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