Start with one workflow, then move only when the result supports the next decision.
Can I Afford To Run Ads?
Enter your product costs and expected ROAS. Get your break-even point, safety margin, and projected profit instantly — before you spend a dollar on ads.
Product
Platform
Platform fee: Shopify Basic (2.9% + 0.30)
Ad Settings
Ad Channel
Channel affects guidance, not calculation
Currency
Break-Even ROAS
1.78x
Your ROAS
3.5x
+1.72x safety margin
Projections
Projected Revenue
$1750
Projected Units
58
Projected Costs
$768
Ad Profit
$482
Max Bid Recommendations
Max CPC
$0.42
Max CPM
$5.05
Based on 2.5% conversion rate and 1.2% CTR
Next decision: scale headroom
Current modeled impact: $481.75
Ads can work at the modeled efficiency. Check how much headroom you have before scaling becomes dangerous.
How it works
Break-even ROAS is the minimum return you need to cover your product costs (COGS, shipping, platform fees). It's calculated as: 1 ÷ Gross Margin.
The ROAS buffer tells you how much room you have before you start losing money. A buffer below 0.5x is risky — small ROAS fluctuations can wipe out your profit.
Key Terms
Next Decision
Keep moving through the operating model instead of treating this tool as a one-off calculation.
Check Scale Potential